As an innovative thought leader and wellness veteran, I have more than 35 years of experience
in the spa, wellness and hospitality industries – specifically within the areas of brand building,
strategy conceptualization and business development for more than 100 spas across a dozen
global hotel brands.
I am directly responsible for the continued development and evolution of Trilogy’s corporate
brand identity as the company continues to grow and expand in size, scope, markets, brand
partnerships and services.
I am passionate about continually providing a creative and compelling brand positioning that
inspires and clarifies who we are to our guests, partners, and employee-partners while also
making a case for relevance and disruption.
I’ve worked in a variety of Corporate Management and Consultative positions within the luxury
spa, wellness and hospitality industries: Trilogy Spa Holdings | Simple Lotus | Spa Strategy |
Spaciety | Sheraton Wild Horse Pass Resort Spa | Hyatt Regency Tamaya Resort & Spa
Specialties: Proven track record of developing successful brand architecture, guidelines and
brand identity across a portfolio of brands, products or services |In-Depth knowledge of
human-centered workflow and conceptual design | Strong leadership and business acumen |
Excel in balancing business productivity with the guest experience