We are in the Age of Wellness. The archaic cultures of waste and over-consumption, have given way to a healthier and more holistic mainstream ideology. Corporate social responsibility, sustainability, going-green, and locally grown are just a few phrases that define this era. Virtually every business sector has taken a stance on wellness including automotive, finance and energy. Finally tourism has joined this growing trend. READ MORE
When the Trilogy Business Development team sits down for initial discussions with a prospective new client, we certainly lay out our capabilities and experience. That is not our first priority, however. What is crucial is that we gain a clear sense of the owner’s strategic plan and how the spa can support that plan. As a result, the conversation must quickly shift to a partnership discussion- easy to say and difficult to achieve. What is the most productive way to work together? How can Trilogy marry our various business models and brands with a property based on its positioning? READ MORE
In 2013 Host Hotels & Resorts was seeking an operator for their eight room Spa at the Ritz Carlton Marina del Rey. The former third party spa operator abruptly closed the operation, leaving the location closed for two years. Trilogy’s Challenge: In a competitive market, launch a luxury Spa that overcomes the reputation of the previous closures with both guests and employee partners while delivering rent to Host Hotels & Resorts. READ MORE
Given the rebound in the luxury-lodging sector in the past few years, it's easy to assume full-service spas that are typically a featured amenity in these hotels are thriving as well. Unfortunately, that assumption is rarely the case. Certainly, luxury spas can be profit-able, but the disturbing irony is-more often than not-they lose money, fully allocated. Hotel owners have a tendency to deceive themselves when it comes to profitability by not bothering to re-cord any number of expenses directly attributable to spa operations, which can be significant. Only by taking a cold, hard look at the reality of their business model can property owners and spa operators begin to undertake a turnaround. READ MORE
In 2012, Fairmont Hotels & Resorts and the luxury property’s owner at the time, Strategic Hotels & Resorts, decided to revamp the existing Willow Stream Spa, with its focus on pampering, with a broader spa concept that would be unique in the market, and appeal to a wider range of customers. As part of the changeover, Strategic was prepared to invest $2 million in upgrades to the 44,000 sq. ft., freestanding facility with its 30 treatment rooms. READ MORE
Midway through January. New Year's resolutions about improving health habits and ways to rejuvenate tend to become distant memories, but don't get swept up in this downward spiral - the New Year is an ideal time to do a wellness check of your hotel's facilities. Consider the spa and its tremendous revenue-earning potential. Re-examine a spa's strengths {and weaknesses) and implement measures that can help raise the value of a property's offerings, increase the sale of hotel room nights and boost financial success. Without question, maximizing a hotel spa's performance leads to enhanced customer satisfaction and monetary rewards. Massage it, body wrap it and more. Here are five ways to bolster a hotel spa's revenue in the New Year and beyond. READ MORE