As an innovative thought leader and wellness veteran, I have more than 35 years of experience in the spa, wellness and hospitality industries – specifically within the areas of brand building,
strategy conceptualization and business development for more than 100 spas across a dozen global hotel brands.

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I am directly responsible for the continued development and evolution of Trilogy’s corporate brand identity as the company continues to grow and expand in size, scope, markets, brand partnerships and services.

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I am passionate about continually providing a creative and compelling brand positioning that inspires and clarifies who we are to our guests, partners, and employee-partners while also making a case for relevance and disruption.

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I’ve worked in a variety of Corporate Management and Consultative positions within the luxury spa, wellness and hospitality industries: Trilogy Spa Holdings | Simple Lotus | Spa Strategy | Spaciety | Sheraton Wild Horse Pass Resort Spa | Hyatt Regency Tamaya Resort & Spa

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Specialties: Proven track record of developing successful brand architecture, guidelines and brand identity across a portfolio of brands, products or services |In-Depth knowledge of human-centered workflow and conceptual design | Strong leadership and business acumen | Excel in balancing business productivity with the guest experience